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About us

ABOUT US

Building a sustainable future

In light of the pressing environmental challenges we face,
a growing movement of eco-conscious individuals is emerging
to foster positive change.


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Explore New Possibilities

Our products are designed to empower individuals and businesses to adopt sustainable practices. We provide eco-friendly solutions that are both effective and accessible, ensuring a positive impact on the environment.

Start with the community – understand their needs and provide innovative solutions.


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Transforming the planet is achievable.
We’ve made it happen.

Meet our team

Dedicated professionals driving our success

Tony Fred

Chief Executive Officer

Founder and chief innovator, Alex is passionate about driving the company forward. He actively engages in product development, marketing, and enhancing customer experiences.

Sarah Lee

Chief Commercial Officer

Mich is passionate about sustainability. With over a decade of experience as a Commercial Director in the eco-friendly products sector, Mich has driven the company towards its new mission. He is a visionary leader.

Aline Turner

Chief Operations Officer

Aline is a dedicated advocate for sustainable practices. She leads a team of passionate individuals and engages with a community of eco-enthusiasts.

Iris Joe

Chief Sustainability Officer

Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.